Grow the audience
Designed more engaging popup forms with clearer value, stronger creative and better timing. Together with improved checkout capture, this grew the email list by 300% in three months.
All case studies
Confidential UK ecommerce
Large UK DIY Business
Growing the email list by 300% and monthly revenue to £55k.
Email strategy delivered inside a leading UK DIY ecommerce business, where better list growth, targeting and creative turned email into a much larger commercial channel.
300%Email list growth in 3 months
£25k → £55kMonthly attributed email revenue
23%Inactive audience reengaged
The starting point
What needed to change.
This work was delivered inside a leading UK DIY ecommerce business whose brand cannot be named publicly. The business had strong website traffic and a growing customer base, but too little of that attention became an owned email audience. Popup forms were easy to ignore, checkout capture was underused and campaigns were often sent too broadly.
The first priority was improving how people joined the list. More engaging popup forms gave visitors a clearer reason to subscribe, while the checkout journey was redesigned to capture consent at a moment when customers were already invested in the brand.
With a much larger audience, the campaign programme became more regular and more relevant. Customers were segmented by the products they had bought, so emails could continue their project, introduce complementary products and provide useful advice instead of sending the same promotion to everyone.
What Blank Sheet delivered
List growthPopup designCheckout captureProduct based segmentationCampaign strategyEmail design and copy
The work
How we improved it.
Improve checkout capture
Redesigned how customers were invited to join the mailing list at checkout so consent felt clear, relevant and connected to the purchase they were already making.
Segment by purchase
Built targeted audiences based on what customers had bought. This allowed campaigns to feature more relevant products, advice and reasons to return instead of relying on broad sends.
Send better emails more often
Built a consistent campaign calendar and raised the quality of the copy, design and product storytelling. More targeted sends meant the larger audience could be contacted more regularly without losing relevance.
The result
The list grew by 300% in three months. Better creative, a higher sending rhythm and targeting based on customer purchases helped increase monthly revenue attributed to email from £25,000 to £55,000. A focused campaign also reengaged 23% of an inactive audience.
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