Account audit and optimisation
We make sure the foundations are healthy before asking email to work harder.
- Tracking and revenue attribution
- Deliverability and list health
- Segments, templates and automation gaps
- Reporting baselines and priorities
Services
We improve the foundations, bring more of the right people into your audience, reengage the contacts already there and turn the whole account into a stronger revenue channel.
Explore the servicesThe Blank Sheet approach
We can lead the full email programme or focus on the areas that will create the clearest improvement first.
We make sure the foundations are healthy before asking email to work harder.
We improve how and where people join, focusing on contacts with a genuine reason to hear from you.
We identify people who have gone quiet and give them a relevant reason to return.
We create campaigns people recognise, enjoy reading and know how to act on.
We build the messages customers need at each stage of their relationship with your brand.
We use performance data to decide what changes next, not simply to report what already happened.
What we improve
Attention matters, but it is only useful when it leads somewhere. We measure the health of the list and the value it creates.
More relevant people joining through better forms, offers and consent opportunities.
Thoughtful reengagement that recovers attention without damaging list health.
Cleaner data, stronger journeys, clearer reporting and a better sending rhythm.
Campaigns and automation designed around commercial moments, not content for its own sake.
What working together looks like
We start with the account, audience and commercial priorities. From there we agree the highest value work, create the campaign and journey plan, then review performance against a clear baseline every month.
You get practical recommendations, purposeful creative and a clear view of what changed, why it changed and what happens next.
Not sure where to start?
We will sign up to your email marketing, review the signup process and assess the content being sent. Then we will identify the clearest opportunity to improve.
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