Position the product
Presented the map as a gift and an experience for football fans rather than simply a printed item, giving the campaign a stronger emotional reason to buy.
All case studies
Ecommerce
Football Stadium Maps
£10,000 generated through email in December 2025.
Email strategy and campaigns for a football gifting brand, turning seasonal attention into measurable revenue.
£10,000Email revenue in December 2025
22% → 35%Average open rate
The starting point
What needed to change.
Football Stadium Maps needed to stand out in a crowded gifting period and turn limited seasonal attention into profitable sales. The emails had to communicate a distinctive product quickly while giving football supporters a compelling reason to buy.
The work focused on making the product immediately understandable, strengthening its appeal as a gift and building campaigns around the moments when football supporters were most likely to buy.
The campaign positioned the map as a memorable gift for football supporters. Product led creative made the maps dominant, concise copy explained the value quickly and each send gave the audience one clear reason to act.
What Blank Sheet delivered
Product positioningCampaign strategyEmail designOffer planningSeasonal promotionConversion copy
The work
How we improved it.
Make the value scannable
Brought the product benefits into a clear visual hierarchy so subscribers could understand the size, detail and appeal of the map quickly.
Focus the campaign
Built the email around one audience, one gifting moment and one primary action instead of asking the reader to explore several competing messages.
Use real customer insight
Used direct knowledge of the buyers, product and seasonal demand to shape the offer, timing and creative decisions behind the send.
The result
Email generated £10,000 in revenue during December 2025 and average open rates increased from 22% to 35%. Stronger positioning, focused creative and better timed campaigns turned seasonal audience attention into measurable sales.
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