Sell the experience
Led with the people, venue and quality of the event rather than opening with administrative information. The reader could immediately understand why the event was worth attending.
All case studies
Private membership
Network My Club
More attention and action from a valuable member audience.
Event and membership emails that communicate the experience clearly and make the next step obvious.
27% → 34%Average open rate
0.7% → 1.2%Average click rate
The starting point
What needed to change.
The audience was highly relevant, but the emails needed to better reflect the energy of the events and create a clearer route from interest to ticket action.
Network My Club brings decision makers together through memorable business events. The emails needed to sell that experience, making the quality of the venue, audience and conversations feel real before someone booked a ticket.
We simplified the campaign structure, strengthened subject lines and gave each send one clear purpose. Past event imagery, sharper copy and more visible calls to action helped subscribers understand the value quickly and take the next step.
What Blank Sheet delivered
Event campaignsMembership communicationEmail designAudience messagingSubject line testingPerformance improvement
The work
How we improved it.
Make action obvious
Reduced competing messages and built each campaign around one primary action, giving the ticket or membership decision a clearer place in the email.
Use visual proof
Used photography from previous events to show the atmosphere, audience and setting, helping a future attendee picture themselves in the room.
Improve every send
Reviewed subject lines, structure, creative and timing against performance so the campaign programme became more effective over time.
The result
Average open rates improved from 27% to 34%, while average click rates increased from 0.7% to 1.2%.
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